In praise of small, sharp tools

There's a quiet pressure on every product to grow. Add a feature, add a tab, add a settings page. Before long the thing that was sharp is just big.

We try to resist.

One thing, precisely

A small tool has a shape you can hold in your head. You know where everything is. You know what it won't do, which is just as valuable as knowing what it will.

• Fewer features means fewer decisions for you.
• A smaller surface means fewer ways to get lost.
• Saying no is how the yes stays meaningful.

The discipline of no

Most of our roadmap meetings are about what not to build. It's harder than it sounds — every feature has a champion and a plausible case. But every yes spends some of the clarity that made the tool worth using.

Small and sharp is a choice we make again every week.